QR codes
QR code types
Generic Aquarium - Landing Page QR Code
Use Case: Marketing, exhibits info, then buy
Best For: Posters, brochures, social media
Journey: Scan → Learn about venue → Click to buy tickets
Generic Aquarium - Buy Page QR Code
Use Case: Direct ticket purchase, impulse buying
Best For: Ticket counter, entrance queue, gift shop
Journey: Scan → Quick purchase → Immediate entry
Generic Aquarium - Scavenger Hunt QR Code
Use Case: Post around the facility to invite guests to play
Journey: Scan QR → Start the scavenger hunt game
Generic Aquarium - Staff Validation QR Code
Use Case: Staff access to validation interface
Best For: Staff areas, iPad stands, employee break rooms
Security: Protected by staff PIN authentication
Recommended placement — Generic Aquarium
Entrance/Front Desk
Recommended: Large (8x10 inch or 11x14 inch) - Buy Page QR
Place large QR code at entrance for arriving guests. Position at eye level (5-6 feet) visible from 10-15 feet away.
💡 Tip: Captures customers before they reach ticket counter. Ensure well-lit area without direct sunlight glare.
Ticket Counter
Recommended: Medium (5x7 inch) - Buy Page QR
Display medium QR code at ticket counter for walk-up purchases. Place on counter stand or next to register at 3-4 feet height.
💡 Tip: Message "Skip the Line - Buy Online" encourages customers to use mobile checkout.
Parking Lot
Recommended: Large (11x14 inch or larger) - Buy Page QR
Install weatherproof large QR code in parking area near entrance. Use durable vinyl or laminated material at 5-6 feet height.
💡 Tip: Captures customers before they exit vehicles. Message "Buy Tickets Before You Enter" drives urgency.
Gift Shop
Recommended: Small to Medium (4x6 or 5x7 inch) - Buy Page QR
Place small QR code near checkout for season pass upsell. Position on counter or product displays.
💡 Tip: Message "Get Your Season Pass" targets satisfied visitors for return purchases.
Exit Area
Recommended: Medium (5x7 inch) - Buy Page QR
Display QR code for season pass upsell as guests leave. Place at eye level near exit doors.
💡 Tip: Message "Come Back Soon - Get Your Season Pass" captures satisfied customers for future visits.
Print specifications
| Specification | Recommendation | Notes |
|---|---|---|
| Resolution | 300 DPI minimum | 600 DPI recommended for large format prints |
| File Format | PNG or PDF | PNG for digital displays, PDF for professional printing |
| Color Mode | RGB | CMYK conversion may be needed for professional print shops |
| Paper Size | 8.5x11 inch (Letter) | Custom sizes available based on placement needs |
| Indoor Material | Poster paper, foam board, acrylic | Choose based on permanence needs and budget |
| Outdoor Material | Weatherproof vinyl, laminated posters | Must be UV-resistant and waterproof |
How to use
Important Tips
- Test scanning from distances of 3-10 feet before final placement
- Ensure adequate lighting at placement location (avoid shadows and glare)
- Never place QR codes behind glass or reflective surfaces
- Include small text with URL for manual entry as fallback
- Inspect QR codes weekly and replace if damaged or faded
Test your QR codes
Before deploying QR codes, complete this testing checklist:
- ✓ Scan with iPhone (various iOS versions)
- ✓ Scan with Android phones (various brands)
- ✓ Test from 1 foot distance (minimum)
- ✓ Test from 5 feet distance (typical viewing)
- ✓ Test from 10 feet distance (maximum for large signs)
- ✓ Verify correct URL opens in mobile browser
- ✓ Check page loads quickly on mobile data
- ✓ Test in actual lighting conditions (bright, dim, outdoor)
- ✓ Verify mobile page is responsive and easy to use
- ✓ Train staff on assisting customers with QR code scanning
Need help? Visit the validation page to test staff access.